Celebrity endorsement is what is driving the bag phenomenon. High visibility, with celebrity endorsement, is a welcome advert for the bag producer. Celebrities often get such bags as gifts. Celebrities can soon give the 'it' requirement to specific handbags. But the newest 'it' bag is the customized bag, the made to order bag that no-one else has. The only way to secure it is to part with thousands, either dollars or pounds - it doesn't matter which, when you talk 10,000+. Such customized bags have a price tag of £10,000/£12,000. It's all about luxe, luxe and more luxe.