Lagerfeld at Chanel, tunes in fast to consumer problems; when airport security checks meant travellers were limited in what they could carry, Lagerfeld spotted a gap in the market. As a result, Chanel introduced the Naked Bag, a see through clear bag, with quilt over pattern - perfect for air travel and speedy security checks.

Furla have their own answer to this flight problem with their own clear see through boarding bag shown right.